Off-Page SEO Checklist

Off-Page SEO Checklist

Here’s the NerdBrand Off-Page SEO Checklist. Off-Page SEO is the practice of optimizing your website “off” your site and on an external source. Off-Page SEO checklist items include backlinks and social profiles.

If you have a website and are still not active on social media (it is 2020 you know,) then you’re leaving money on the table. Most of what leads to website traffic happens before your website. Hence off-page optimization.

One key to improving SEO is quality backlinks. Backlinks are like a vote “yes” to your website and the content you are publishing.

Years ago you could buy backlinks, but then Google realized that website owners where “gaming” the system to rank higher in the Search Engine Results Page (SERP).

Today a backlink that isn’t high quality can considered to be toxic, therefore pull you down with it. If you’re paying for monthly SEO services, monitoring of backlinks is included and prevents this toxicity by disavowing those bad votes you don’t want.

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Traffic and Google Analytics

Website traffic is another important factor in building your organic SEO. With Google Analytics you can easily monitor your monthly traffic to see if your content is resonating with your audience.

Most website traffic drops on weekends, so if you have valley’s and peaks that’s not unusual. The same for holidays and durring some seasons.

Increases in traffic show the Search Engine that there is an interest, so a marketing ad campaign geared for traffic (not conversions) to raise awareness and get your website noticed isn’t a bad idea.

Local Optimization

I was reluctant to include this one, but Local SEO is off-page if your business is registered to have a Google Business page. Getting a Google business page is free, but requires you to work on it’s setup to optimize it, and then verify with Google your address.

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If you’re wondering “well I have multiple locations,” then yes, Google Business pages knows this. You can enter them and verify them too from the same Google Profile.

Social Profiles

Social Media has, without question, transformed our society. But compared to Google ads, social media advertising is not as cheap as you may think. Remember you’re still competing with millions of other businesses, and the expectation for conversion should be kept within reason.

So how does social media help SEO? It’s directly related to our friend website traffic. Make sure you tag, and leave your link for those that will see it. This will lead to the proper webpage on your site.


The last thing on this list is keywords. These are the terms that people will use to search for you. But I want to help clear up this mess, as many think it’s a word. No, it’s not always a single word, especially these days.

“Terms” are things we use to assign a brief description to a subject. But most times we describe, rather than label. So that’s using long-tail keywords. But both are necessary.

Using a tool to determine how many searches a particular term or phase gets a month is your first stop. A while back I had a client who wanted to optimize around a term that not a single soul was searching for. Well, perhaps a few souls… clearly those that wanted it to be searched.

It was easy to determine by state, and sometimes area, that the term they wanted wasn’t being searched for by customers. It was however being searched by the client and their competitors.

That means they were simply advertising to each other. Their potential customers, on the other hand, were listening to someone else.

Yikes, what a SEO tragedy.

If you have any tips to share, please leave them in the comments section below. Also, we produce the NerdBrand podcast, so if you “like” us or leave a comment on Facebook, we’ll answer it on the show.

If you have off-page SEO figured out, click here to read about On-Page SEO tactics. Or you can read about our SEO beliefs here.

I'm the Co-founder and CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.