NerdTalk

Employer Branding

Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your companies perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among … Continue reading “Employer Branding”

Web Accessibility Plugins

If you are running a WordPress website, and have had your eye on all the ADA news going on, you might like this list of web accessibility plugins for your WordPress website. There are 3 levels of ADA compliance. A, AA, and AAA. For an overview of each, check out our ADA Web Compatibility Page. … Continue reading “Web Accessibility Plugins”

Why Is Web Design Important?

Web Design is important because when someone lands on your webpage, they either will stay, and possibly convert. Or perhaps they will leave and turn to your competitor. Web Design is something that is often taken for granted when things are going well online for a business. The need for a good website is shoved … Continue reading “Why Is Web Design Important?”

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020. This legislation secures new privacy rights for California consumers. It is very similar to GDPR in the European Union. If you are a for-profit entity that collects and/or processes the personal information of any California residents and you meet at least one of … Continue reading “California Consumer Privacy Act (CCPA)”

Buyer personas – Figuring out who your customers are

Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This … Continue reading “Buyer personas – Figuring out who your customers are”

SEO problems? Try this.

So you’ve got a WordPress website and now installed a SEO plugin. But that’s not the end of your SEO problems. You need to know that you’re focusing on the words that people actually search for.  If you’re optimizing for a term nobody uses, you can rank number one, but you still won’t have any … Continue reading “SEO problems? Try this.”

How to know if you need Branding

Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. First, do you have a brand system? I know that’s a new one, but … Continue reading “How to know if you need Branding”

John Yarmuth – Spark the VILLE

Spark the VILLE is a monthly event presented by the Prospect Area Chamber of Commerce and is aimed at the Louisville business community. This month’s speaker was 3rd District U.S. Congressman John Yarmuth. His discussion was centered around how he developed his business and transitioned into a political career serving Louisville. Now in his seventh … Continue reading “John Yarmuth – Spark the VILLE”

Is TikTok the new Instagram?

If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search … Continue reading “Is TikTok the new Instagram?”