NerdTalk

Buyer personas – Figuring out who your customers are

Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This … Continue reading “Buyer personas – Figuring out who your customers are”

SEO problems? Try this.

So you’ve got a WordPress website and now installed a SEO plugin. But that’s not the end of your SEO problems. You need to know that you’re focusing on the words that people actually search for.  If you’re optimizing for a term nobody uses, you can rank number one, but you still won’t have any … Continue reading “SEO problems? Try this.”

How to know if you need Branding

Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. First, do you have a brand system? I know that’s a new one, but … Continue reading “How to know if you need Branding”

John Yarmuth – Spark the VILLE

Spark the VILLE is a monthly event presented by the Prospect Area Chamber of Commerce and is aimed at the Louisville business community. This month’s speaker was 3rd District U.S. Congressman John Yarmuth. His discussion was centered around how he developed his business and transitioned into a political career serving Louisville. Now in his seventh … Continue reading “John Yarmuth – Spark the VILLE”

Is TikTok the new Instagram?

If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search … Continue reading “Is TikTok the new Instagram?”