On this episode of the NerdBrand Podcast we’re talking about Brand Expansion, Social Signals, and the Zach Snyder Justice League cut!
What is Brand Expansion? hint: I kinda made it up. But, essentially, pushing your brand into new realms.
Tips to do that:
- Take a look at where you are.
- Do you really know your audience and are you connecting?
- What is the overall cost now for your brand, and what are you prepared to spend to expand?
- Launch softly, and learn from what doesn’t work. Not all failures are things you can’t learn from.
Zach Snyder Justice League Cut
#1 Did DC take a look at where they are?
#2 – does DC really know their audience? TV and Cinema are not the same, so the success of CW can’t be used to define success or failure of Cinema.
#3 What has it cost them? There’s more than money at stake.
#4 How did they handle the launches (social media, video, ads)?
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