After much thought and consideration among all of my go-to brands, my favorite nerdy brand is Nintendo.
As I’ve grown, the evolution of Nintendo has been exponential. Every Friday night during my childhood, my sister would plug in the ol’ Nintendo 64 and play different variations of Mario Party.
It’s a time I’ll never forget because with my mom working primarily in the evenings, my sister would make my breakfast for dinner (my absolute favorite) and host Mario Party Night in her bedroom with a movie to cap off the night. This is where my obsession began.
For Christmas in 2009, we received an upgrade!
The ‘ol Nintendo 64 retired, and we welcomed the new and improved Wii. By the time I was 10 years old, the first Nintendo DS came out, and I desperately wanted it. I was given one not long after it was released. There were many nights I would stay up well-past midnight playing the Simpsons game or Mario Kart.
Now, there is the Nintendo Switch. I always whip this beaut’ out when I am expecting a small get-together with friends, and I always reminisce about the Mario Party Nights I had with my sister.
The nostalgia
Like many other brands such as Marvel and Nike, Nintendo inevitably creates a nostalgic feeling that establishes brand loyalty. Based on my encounters with this brand, Nintendo executes how one brand can evolve over the years and the technology and quality gets better and better…like Apple. In a way, Nintendo as a brand has aged like a fine wine.
