NerdBrand Louisville Nashville Branding Agency

Marketing Calculator

Our marketing calculator will help you get a sense of how much you should plan to invest in digital marketing to drive revenue and raise brand awareness.

You do not have to submit your information to use the calculator.

NerdBrand Glasses Icon

Some examples of marketing done well.

Hanover College

Cinema Advertising Campaign

333,430 Delivered Impressions


Increased online sales by 150% by adjusting Google Ads account and refreshing creative.

Vetiver Aromatics

Website sessions from PPC and Google Shopping campaigns increased by 172%, and revenue increased by 244%.

When do you need a retainer?

Depends on the complexity of the project or campaign. As well as if it is something that requires ongoing support.

There’s no need for a retainer if:

  • You do not have the budget to hire on a retainer.
  • There is not an ongoing need for marketing-related work, such as the need for someone to consistently manage your SEO or content creation for marketing and brand messaging.

In straightforward terms, your marketing budget should be a percentage of your revenue.

B2B companies spend between 2 and 5% of their revenue on marketing. For B2C companies between 5 and 10%.

LensFactory Display Ad

Digital revenue we’ve performed for these satisfied customers

brand agency client - Vetiver Aromatics logo
brand agency client - Hanover College logo

How much does it cost to outsource marketing?

If you are a marketing director an agency does not replace you but gives you an affordable option instead of hiring a team of people. Which should impress your boss – you can’t do it all.

On average marketing retainers with an agency are still far less than a full-time employee with benefits and all the costs to have them on staff.

Agencies can cover brand and marketing strategy, tactics, graphic design support, copywriting, website development, and much more.

This option works best for those who need to focus on working ON the business, not IN it.‍‍‍