NerdBrand Louisville Nashville Branding Agency

Marketing Retainer Calculator

Digital marketing drives revenue, connects sales teams to qualified leads, increases website traffic, and raises overall brand awareness and visibility. But if you don’t have a clue where to start your budget, marketing can quickly spiral into a money pit.

Try our calculator to get an estimate for how much you should plan to invest in marketing.

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Some examples of marketing done well.

Hanover College

Cinema Advertising Campaign

333,430 Delivered Impressions


Increased online sales by 150% by adjusting Google Ads account and refreshing creative.

Vetiver Aromatics

Website sessions from PPC and Google Shopping campaigns increased by 172%, and revenue increased by 244%.

When do you need a retainer?

Depends on the complexity of the project or campaign. As well as if it is something that requires ongoing support.

To put it simply, there’s no need for a retainer if:

  • You do not have the budget to hire on a retainer.
  • There is not an ongoing need for marketing-related work, such as the need for someone to consistently manage your SEO or content creation for marketing and brand messaging.
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Digital revenue we’ve performed for these satisfied customers

brand agency client - Vetiver Aromatics logo
brand agency client - Hanover College logo

How Much Does it Cost to Outsource Marketing?

On average, a 16-hour marketing retainer with an agency costs $3,000 to $5,000 a month. That means roughly $36,000 a year to start. That is still far less than a full-time employee with benefits and all the costs to have them on staff.

Marketing agency costs might make it seem like outsourcing marketing isn’t worth the expense. But remember that it is significantly more than your salaried employee’s time.

Read this post from Jonathan about marketing retainers below.

This option works best for those who need to focus on working ON their business, not IN it.‍‍‍