Inbound Marketing Automation has evolved past simply sending a series of emails to prospects.
Inbound marketing strategies attract your target audience. Before creating and publishing content — such as blog articles, content offers, and social media. Use buyer personas to better plan on how you will reach your audience.
Develop an Engagement Strategy
When engaging your audience, you want to make sure you are communicating with leads and customers in a way that makes them want to build long-term relationships with you.
Ensure customers are happy, satisfied, and supported
Long after they have purchased from you, they need to feel like you are still there if they get stuck. These strategies involve your team members becoming advisors and experts who assist customers at any point in time.
If your customers are successful, find creative ways to share that. One could be through social channels.
Don’t just post your latest win. Share theirs and tag them.
That shift in resources will create a powerful memory, and drive referrals.