How brands diversify: Part 1 – Brand Extensions

How brands diversify: Part 1 – Brand Extensions

On this episode of the NerdBrand Podcast we’re talking about: How brands diversify. This is part 1 of 3 series starting with Brand Extensions. 

What’s a Brand Extension? 

A brand extension (sometimes called a category extension) is when a brand is known for one type of product starts selling a different type of product. Let’s look at some examples we talk about in the podcast below:

Tesla

Tesla Tequila: Yes, from space ships, electric cars, to now liquor.

  1. Sold for $250 a bottle
  2. Sold out in 3 days
  3. Looks of the bottle? Opinions? Mitch says aftershave bottle.

https://shop.tesla.com/product/tesla-tequila

KFC

Fingernail polish: WUT? No seriously. Launched in the Hong Kong market.



Fire Logs: Yes – this just gets weirder. Make your house smell like KFC when you do not have KFC.



KFC Crocs: Ok, just no. Fried Chicken and Feet are not allowed in the same sentence or thought. 



Google

  1. Going from Search to Email – for the win!
  2. Going from Search to Social…. Nah, man. YET THEY KEPT TRYING!

Source: https://brandmarketingblog.com/articles/good-branding/brand-extension-examples/

The next episode it’s about Brand Dilution

Brand dilution is from trying to push too far on a brand extension.

Join us next week as we share some brands that have done this, and what products they made. Check out all our episodes here at the link. If you missed the last episode you can listen here, and remember…

Keep your NerdBrand strong!

CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.