Introducing our new series on Marketing. Starting with Deadpool, the first movie, and how guerrilla marketing was used to advertising this movie that almost never existed.
Things Deadpool did:
- Set a standard that rated-R comic films work. But wasn’t the first. Anyone remember Judge Dredd? NOT the Sly Stallone version! What about Blade 2? The one that was not terrible. Disagree? Fight me.
- Viral Social Media Campaigns. More about Social media marketing next episode.
- Rallied the fans to persuade a major studio to back, and release a rated-R comic-book movie. Fox had ZERO intentions of doing this, if not for leaked test footage.
Surpassed the “Force Awakens” on Twitter with most Tweets. (approx 90,000)
“Social media is obviously very important in this day and age for any movie,” BoxOffice.com senior analyst Shawn Robbins said. “Fox has actually been really championing it for quite a while and they’ve taken it to the next level with ‘Deadpool.’ ”
Ryan Reynolds – Creative Director WUT?
Let’s talk about this trend. Celebrities that are creative directors now. Joining Mr. Alright Alright Alright, is now Ryan Reynolds for Aviation Gin.
The Ladies got in on it too. Lady Gaga once served as Creative Director of Polaroid and Alicia Keys was named Creative Director at Blackberry (2013).
Q: Why doesn’t it suffice anymore to have a celebrity as brand ambassador?
A: Blame Social Media. For the podcast, we discuss thoughts on why, other than celebrity sells.
Takeaway about Guerrilla Marketing
Do you agree or disagree on these points?
- Asking people to change their perception can be fun. But it may not actually lead to increased sales.
- Sometimes what works in one market won’t work in another. Analyze the laws and public sentiment before launching any plans.
- What was your favorite Guerrilla marketing stunt? Jason’s is AntMan with Ant-sized billboards. It’s hilarious, google it.
Ok, that’s the show!