Posts in Category: Marketing

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Turnkey websites sound like a great idea when you’re venturing out on your own. Of all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. The term turnkey in this context refers to a business you can start immediately, by just “turning the key” and beginning.

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In today’s hyperactive social environment, LinkedIn is a social media platform that often gets ignored or forgotten. So much has happened in 2020 and business competition has skyrocketed to the point we are simply flooded with information. We’re basically unable to process it all, much less make sense of what’s true or untrue. Making smart

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Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy way to tell if the

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Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention.  If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s audience consists of more than

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Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client, including maintaining a brand’s identity well, cohesive campaigns and strategic thinking, access to specialists, and more. What Is A Marketing Retainer? A marketing retainer is a long-term agreement between a company

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If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,

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Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This

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If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search

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