Posts in Category: Marketing

Buyer personas – Figuring out who your customers are

Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This … Continue reading “Buyer personas – Figuring out who your customers are”

Is TikTok the new Instagram?

If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search … Continue reading “Is TikTok the new Instagram?”