Posts in Category: Marketing

In today’s hyperactive social environment, LinkedIn is a social media platform that often gets ignored or forgotten. So much has happened in 2020 and business competition has skyrocketed to the point we are simply flooded with information. We’re basically unable to process it all, much less make sense of what’s true or untrue. Making smart

continue reading

Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy way to tell if the

continue reading

Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way to engage and retain your audience’s attention.  If you’ve been on LinkedIn lately, the platform is hungry for video content. The reason for using video on LinkedIn is obvious: LinkedIn’s audience consists of more than

continue reading

Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client. In this post, we’ll cover: What is a marketing retainer? How do marketing retainers work? What services commonly fall within a retainer agreement? What are the benefits of a retainer? How

continue reading

If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,

continue reading

Here’s 4 best LinkedIn tips that I can think of to offer you in your LinkedIn use. I hear all the time that LinkedIn is confusing, hard, and time consuming. Well, people are not wrong. The Profile Photo First for this LinkedIn tips article, your profile picture needs to be clear, creative, and professional. Confused

continue reading

Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This

continue reading

If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search

continue reading