Posts in Category: Branding

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There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is

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Brand integrity is how consumers perceive your company, and it’s more important today than ever before. Do you happen to recall the infamous Soup Nazi from Seinfeld? He’s an immensely talented but surly chef, known throughout the city for his delicious soups, steely glare, and rigid rules of engagement. Should a patron fail to follow

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Despite what you may have heard, print advertising is alive and kicking. Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers. Here are a few of the valuable ways print can be a powerful tool. Either in your

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Advertising is a key to solid brand building. When you think of advertising, what comes to mind? For most people it’s usually television or print ads. For others, it may be web banner ads and pre-roll video ads they see on YouTube. But philosophically, advertising goes much deeper than that. “Advertising” means so much more

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Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums. At its simplest, a brand is the consistency of experiences a customer has with your business. That isn’t limited to experiences with your product. It’s more expansive than that and

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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among

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To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

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