California Consumer Privacy Act (CCPA)

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020.

This legislation secures new privacy rights for California consumers. It is very similar to GDPR in the European Union.

If you are a for-profit entity that collects and/or processes the personal information of any California residents and you meet at least one of the following requirements:

  • An annual gross revenue (not profit) of $25 million or more;
  • If you obtain the personal information of at least 50,000 California residents, households, and/or devices per year;
  • If at least 50% of your annual revenue comes from the sale of Californians’ personal information.

How does this effect me?

The CCPA grants new rights to California consumers. But it will not be long that all states adopt similar legislation.

The CCPA gives consumers the follow rights:

  • Right to know what personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information.
  • The right to delete personal information held by businesses and by extension, a business’s service provider.
  • The right to opt-out of sale of personal information. Consumers are able to direct a business that sells personal information to stop selling that information. Children under the age of 16 must provide opt in consent, with a parent or guardian consenting for children under 13.
  • The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA.

What else do I now need to add to my site?

Homepages of businesses are what will need to be changed to become compliant to this new law starting next year, if you meet the requirements.

You must have a clear link on your homepage that says “Do Not Sell My Personal Information.” Before you think it can be inconspicuously placed, think again. This link must be clear, and placed on your site for users to easily find and interact with.

This changes the web again. You can download and read the Fact Sheet of CCPA here at this link.

California Consumer Privacy Act

Browsing in peace

While unfortunately necessary, this is more notifications, popups, and things to click before reading your article, or browsing your favorite site.

Here at NerdBrand we DO NOT collect data to sell. It goes against our values about privacy and serving our customers.

But it does raise concern as far as User Experience (UX) Design on websites.

Imagine walking into a store and being stopped before entering and asked to complete a questionnaire, survey, or check a box. For the purpose of either giving, or opt out of that store collecting information on you.

Doesn’t sound fun, but that’s a reality now online.

Data collection has been occurring since the early 2000’s and it’s how Google made their billions. In 2018, Google’s ad revenue amounted to almost 116.3 billion US dollars.

The way we build, maintain, and serve websites to consumers online is changing.

How are you preparing for that?

This article is not intended to provide legal advice for a specific situation or to create an attorney-client relationship.

CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.

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