The Top 5 Most Valuable Brands for 2020 – Amazon

The Top 5 Most Valuable Brands for 2020 – Amazon

Brand Principles

Join us on Ep. 21 of the NerdBrand podcast, where we talk about Brand Principles and Amazon — the final brand in our series on the Top 5 Most Valuable Brands. Amazon occupies the #1 spot as the most valuable brand in 2020.

Listen to the Podcast Series

Also joining us is Dave Wilson from Legacy Home and Estate Services, sharing his opinion on the DC layoffs and an interesting take on Amazon’s logo.

About Legacy Home & Estate Services

Legacy Home & Estate Services was founded out of a sincere desire to help families. We understand how stressful estate liquidation and real estate transactions can be. Our services are often needed as the result of losing a loved one, moving, downsizing, or other big life changes, and we are skilled in helping you navigate these circumstances.

Read more at:


A DC Comics, DC Collectibles aka DC Direct (Action figures), and DC Universe (streaming service) layoffs — “blood bath” — occurred this week.

DC Direct, the company’s in-house merchandise and collectibles manufacturer has been shuttered after 22 years!

The Hollywood Reporter has word that a shocking third of DC Comics’ editorial staff were part of Monday’s roughly 600 layoffs at WarnerMedia

Editors let go on Monday:

  • Brian Cunningham
  • Mark Doyle
  • Andy Khouri

Andy Khouri served a major role in DC’s complete rebranding and organization of its comics output in the establishment of the Black Label line a few years ago.

Senior members of DC’s editorial operations:

Senior VP of a publishing strategy and support services, Hank Kanalz.

VP of Marketing and Creative Services, Jonah Weiland (the founder of comics journalism site Comic Book Resources, who had only joined DC in 2019).

VP Global Publishing Initiatives and Digital Strategy, Bobbie Chase, who has helped spearhead DC Comics’ hugely successful push into YA and kids-focused graphic novels.

However, Jim Lee, DC’s Chief Commercial Officer, remains in place.


Amazon: What Are Brand Principles?

Brand principles are the “brand management” aspect of your brand – what is self-evident about the company’s operations or what barriers are drawn around the brand’s operations.

Brand values are in contrast. They are beliefs and opinions of the brand. See Ep. 19 on Apple about Brand Values.

Amazon is guided by four principles:

  • Customer obsession rather than competitor focus
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking


Amazon Products:

  • Amazon Web Services
  • Prime Video
  • Amazon Music
  • Fire Tablets
  • Fire TV
  • Echo and Alexa
  • Kindle E-readers and Books

More about Amazon:

Remember to visit our website at, and find the NerdBrand podcast on iTunes or Spotify. Keep your NerdBrand Strong!


More episodes of the NerdBrand podcast at:

CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.

Leave a Reply

Your email address will not be published. Required fields are marked *