Blog

Posted on: Posted on Posted in: Categories Marketing Tags , ,

Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This

continue reading
Posted on: Posted on Posted in: Categories Branding Tags

To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

continue reading
Posted on: Posted on Posted in: Categories Community Tags

This Spark the VILLE presented by the Prospect Area Chamber of Commerce. Spark the VILLE is aimed at the Louisville business community. This month’s speaker is 3rd District U.S. Congressman John Yarmuth. The Congressman shares how he developed his business and transitioned into a political career serving Louisville. Congressman John Yarmuth is Chairman of the

continue reading
Posted on: Posted on Posted in: Categories Marketing Tags

If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search

continue reading