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Posts by: Mitch Gregory

There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is

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Despite what you may have heard, print advertising is alive and kicking. Whether it’s a magazine ad, direct mail, or even business cards. Print still plays a powerful role in placing your brand in front of your customers. Here are a few of the valuable ways print can be a powerful tool. Either in your

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If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,

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Advertising is a key to solid brand building. When you think of advertising, what comes to mind? For most people it’s usually television or print ads. For others, it may be web banner ads and pre-roll video ads they see on YouTube. But philosophically, advertising goes much deeper than that. “Advertising” means so much more

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To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

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