Posts by: Mitch Gregory

There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is

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When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that.  “Advertising” means so much more than

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Importance of Branding

Posted on: Posted on Posted in: Categories Branding Blog

To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

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